This episode delves into the resilience of the medical aesthetics industry amid rising living costs in developed markets. Drawing insights from a BCG survey of 5,000 consumers across ten major global markets—including the US, China, and Brazil—listeners will learn about the strong consumer demand for aesthetic procedures. The discussion covers the steady growth of the $20 billion industry, with projections suggesting it will reach $27 billion by 2028. Key segments like injectables and medical-grade skincare are highlighted for their rapid growth. Providers, manufacturers, and investors will gain valuable understanding of consumer segments to inform their strategies in this thriving market.

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