Customer Success took center stage on Rising Tides Live as Shawn Walchef, joined by co-host Ryan Skrzypczynski, and the community explored what the term really means across restaurants, technology, and entrepreneurship. While often associated with SaaS metrics like retention and churn, the discussion revealed a simpler truth: customer success is about helping people achieve the outcome they hoped for. From restaurant operators rearranging seats to avoid turning guests away, to sales professionals focusing on helping rather than selling, the conversation highlighted a shared principle. Whether B2B or B2C, the businesses that win are the ones that listen closely, anticipate needs, and deliver on the promise that brought the customer through the door in the first place.

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