Shawn Walchef led this Rising Tides Live conversation focused on the National Restaurant Association Show, where operators and creators shared how to get the most out of one of the biggest events in hospitality. With so much happening, the group emphasized a simple truth: success at NRA comes down to showing up with intention. From planning key meetings to staying open to unexpected connections, the real value is not just in what you see, but in who you meet and how you follow up. You do not need to do everything. You just need to show up ready to engage and make it count.

Listen to the replay of the latest room where the participants discussed community service and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard.

Every Wednesday and Friday at 10am PT, Shawn Walchef hosts the Rising Tides Live room streaming with StreamYard on YouTube, LinkedIn, Facebook, and more. Leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more.