The Upwind Podcast

Risk Being Yourself Fully: On Winning Project Runway & Building Global Fashion Tech


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What if the key to winning wasn't carrying the weight of expectations—but surrendering fully to who you are?

In this deeply personal conversation, host Lily Dash sits down with Anya Ayoung-Chee—Project Runway winner, former Miss Universe Trinidad and Tobago representative, fashion entrepreneur, and one of the Caribbean's most powerful advocates for creative industry transformation. From stepping onto the Project Runway stage without knowing how to sew, to raising $5.5 million in grant funding to build sustainable fashion infrastructure across the region, to creating SVÜL—a platform matching Caribbean makers with global clients—Anya's journey is a masterclass in authenticity, resilience, and the courage to keep starting over.

This episode unpacks:
• Why Anya deliberately chose NOT to carry the weight of representing the Caribbean on Project Runway—and how that freed her to win
• The brutal lesson: when she tried to design for New York instead of being herself—until she dug deep into her Caribbean identity
• How losing her 18-year-old brother tragically taught her to strip bare and find her true purpose
• Why the future of fashion is custom—and how technology is making bespoke accessible to everyone
• The hidden matriarchy of the Caribbean: how women run households, communities, and now governments
• How SVÜL is bridging the digital divide by teaching seamstresses and makers to access global markets through platform-based education
• Why problem-solving is built into Caribbean DNA—and how that's the ultimate entrepreneurial skill
• The power of hybrid identity: being born in New York, raised in Trinidad, and bringing both worlds together
• How she raised $5.5 million locally through strategic partnerships with IDB, CDB, UN, EU, and Massy—without traditional VC
• Why grant financing forces discipline that seeds sustainable businesses
• The truth about being a woman in Caribbean business: navigating toxic male-female dynamics while staying bold
• How body scanning, AI, and virtual try-ons are finally making frictionless custom fashion possible
• Why designing what YOU love always outperforms designing what you think people want
• The mantra that changed everything: "Risk being yourself fully—faster"
• What she would tell the Caribbean if it were a person sitting across from her

Anya doesn't sugarcoat the journey. She's built 16-18 small businesses over 20 years. She's navigated devastating loss and euphoric wins. She's learned that "when you try to please everybody else, you're chasing something inherently unattainable." But she's also discovered that every time she surrenders to her authentic voice—whether in design, business, or motherhood—magic happens.

Her philosophy is clear: "I dug very deep into the actual identity of who I am, and it just so happens to be a very Caribbean girl. That was the only reason I won at that stage—because I showed up as me." From working on 200 entrepreneurs across Trinidad, Barbados, and St. Lucia, to building digital capacity through her platforms, to naming her son Kairi (the indigenous Amerindian name for Trinidad) as a declaration of commitment to home—Anya is living proof that your greatest strength is your truest self.

But perhaps most striking is her message to the Caribbean: "You are the most incredibly complex and diverse combination of skill and talent that the world has ever seen. You are what the world has been waiting for. And your time is now to bring that power and that unique capacity for creativity and innovation and your particular lens on what the world needs right now. The world is waiting for just exactly who you are."

This conversation goes deep on what it takes to build sustainable creative economies, why indigenous practice must merge with cutting-edge technology, how motherhood amplifies purpose instead of limiting it, and why the Caribbean's cultural richness—our diversity, our joy, our problem-solving resilience—is our greatest export.

Anya also shares her transition from designer to fashion-tech entrepreneur, why she's building with AI and blockchain to democratize luxury, and how staying rooted in Caribbean authenticity while operating globally creates unstoppable momentum. Her superpower? Channeling something divine, starting over with courage, and trusting that alignment always wins.

If you care about Caribbean innovation, creative industry transformation, authentic leadership, or the future of fashion, this conversation is essential.

👉 What does "risk being yourself fully" mean to you? How has authenticity (or lack of it) shaped your journey?
Share your thoughts in the comments—your voice shapes the future we're building together.

If this episode inspired you, share it with someone who needs to hear that their truest self is their greatest asset.

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The Upwind PodcastBy Lily Dash