Risk Free Funnel

Creating your own podcast isn’t the only way to leverage the power of podcasting. In this episode of the #RiskFreeFunnel, podcast guy – Simon Thompson shares at least three ways you can ride the wave of podcasting to grow business relationships and create new opportunities.

Simon Thompson is a content marketer for podcasts, and he’s the founder of Content Kite. In the past he has worked on major content projects with publishers such as Daily Mail and MSN, and brands such L’Oreal, Nissan, Disney and Nike to name a few.

Show quotes:

"Somewhere between 10%-20% of people will read a whole blog article.” "If you think about a video or blog, you’re at the behest of distractions such as email or Slack.”

"With podcasting, 80% of people will listen to all or most of an episode. In terms of engagement, audio content wins the day.”

On the benefits of hosting a show vs. being a guest on a show:

"If you’re looking to get leads, I’d say going on other people’s show is the best way to go” [because you access their audience].

"If you want to build an audience, there are a million ways you can utilise the benefits of building an audience, but it’s a much longer play."

Show links:

www.contentkite.com

www.riskfreefunnel.com

In this episode we explore the topic of Artificial Intelligence and why it’s likely to be the single most significant technology advent in our lifetime. Josh shares a handful of insights and what you need to know to prepare your business in this significant technology revolution.

Guest bio:

Through his role as CEO for Ambit AI, Josh advises organisations and individuals on how to extract the value from the emerging AI technology.

Josh’s perspective of AI is unique as he blends the human element, a business level view of technology and the future of work.

"The workforce of today, like the education system of today is one that's been designed around the industrial revolution. And so it's a clock-in / clock-out work for a single purpose, inside a single organisation, often with divided functions and responsibilities.”

"With the world evolving in a way that people are wanting a bit more meaning and purpose again out of their work"

“We've got this thing that's been emerging called the 'gig economy' Whereby people would like to gain control back of the function and the direction of their career has as it pertains to their lives."

"We are still producing more lawyers and accountants in New Zealand than anyone else. They’re far in excess of our current requirements."

"If you look out 5 years your can see very easily that we’re going to need less than half the number of accountants that we have today. And in ten years, we’re going to need less than ten percent of the accountants we have today.”

Contact Josh Comrie on LinkedIn or www.ambit-ai.com

www.riskfreefunnel.com

www.dickiebird.co.nz

In this episode of Risk Free Funnel, we straddle the micro and the macro: Josh shares his experiences of a daily practice that boost his productivity and enables him to face whatever comes his way that day. We also shift gears to explore the topic of Artificial Intelligence and why it’s likely to be the single most significant technology advent in our lifetime.

Guest bio:

Through his role as CEO for Ambit AI, Josh advises organisations and individuals on how to extract the value from the emerging AI technology. He also helps them avoid the pitfalls of new to market offerings.

Josh’s perspective of AI is unique as he blends the human element, a business level view of technology and the future of work.

Josh shares with us why even small businesses and organisations that adopt this technology can leverage a five-year advantage over their competitors.

Quotes from the show:

On meditation and rising early:

"It’s the things I’ve put in place to ensure I’m able to deal with whatever is going to happen during the day."

“Through the practice of meditation I feel I need less sleep”.

“Although you might lose that hour of pillow-time in the morning, it (meditation practice) tends to give back many times over”.

"Artificial Intelligence is the Single Largest Technology Advent in Our Lifetime."

"The organisations that make a move a year before another organisation they will gain what would have been a 5 year advantage 20 years ago.”

-Josh Comrie

You can connect with Josh Comrie on Linkedin or via www.ambitai.com

In this episode, entrepreneur and podcast host Mark Metry shares with us his experience on ‘upgrading’ his personal life and the positive effects that this has on his business.

Guest Bio

Mark Metry is the Host of a Top 100 podcast called Humans 2.0. His thoughts, views, podcasts, and videos have been viewed over 2.2+ Million times. Mark interviews Billionaires, Bestselling Authors and Legendary World-Class human beings.

At just 21-years-old, Mark has several successful online businesses behind him. It’s hard to believe that once a upon a time Mark couldn't make direct eye contact with anyone and suffered from a social anxiety.

Episode Quotes

“A lot of people are trying to start businesses, trying to make money… everyone’s got their goals and missions they’re trying to accomplish in life. What I’ve found out, for the people who do have a Human 2.0 moment, a peak moment of reconciliation with themselves and they live on a new life path, that gives them more power than anybody else – by a long shot”

“When you do such a good job and other people promote you - that’s how you get trust, that’s how you get legitimacy, that’s how you get credibility”

“What would you be doing with your life, regardless of the amount of money you would make? What calls to you?”

“When you actually start to care about the other person, and not just trying to get a quick buck off them online, you really just begin to see the world in a different way”

“How can I become this person’s friend, how can I not sever the relationship early on, and how can I give unconditionally?”

“The people that do take it, and own it and take responsibility for it – those are the people who are achieving extraordinary things”

Learn More: https://www.markmetry.com/

Johny O’Donnell shares his wisdom on how to grow business online and reduce risk in both business and at home. In this show we look at how consultants, coaches and therapists can outsmart rather than outspend to gain clients, and reduce the dependence on themselves in the business to enable them to work more creatively and strategically.

Guest Bio:

Johny is a Founder of Shifton a business education and consultancy firm. He is a Strategist, Consultant & Speaker on Marketing, Digital & Generations in the Workplace; he has a very fresh approach to business and one that approaches customers with a lot of care and respect

Quotes:

“How can you move slow while things are moving fast? How do you slow the world down in such a way that when you’re required to be on and you’re required to be constantly going, and you’re required to make quick decisions and work fast, how do you slow that down in such a way that you get the chance to enjoy it?”

“Capital can make us lazy... the last thing (the business) needed was fuel, it actually needed more thought not more money”

“You have to outsmart rather than outspend people”

“Adversity... has really helped shape the business today”

“Confusion is the step before breakthrough.”

“What you are looking for in life is full absorption - the good, the bad, the ugly, the interesting - you want to take it all in. That means a lot of the time you will find yourself in this situation where you’re overwhelmed and you’ve taken on too much and that’s in your personal life and professional life. But that’s what live our life to full absorption and passion is, and you don’t have to let go of that”.

“I may not be in complete control, but I am in control in a number of ways”

“The sooner you start designing a business that has a life without you the better, because you can still achieve all of your goals and free yourself up in such a way that you can play in your zone.

“The quicker you can free yourself up to do the things you’re good at… and the sooner you can start to create an asset for yourself, and not a job or a life sentence... the more freedom you’ll have.

“The more freedom...space and financial security you have, you’ve got a greater chance of having more headspace for creative and strategic breakthroughs - that will actually make you more successful and rewarding.”

You can connect with Johny:

www.shifton.co

https://www.linkedin.com/in/johnyodonnell/

Get your free guide '20 Affordable Sales Funnel Tools for Your Consulting or Coaching Business' http://riskfreefunnel.com/

Subscribe on iTunes, Spotify, Stitcher and everywhere good podcasts are found.

Liston Witherill shares his fresh approach to sales: 'Serve, don't sell'. In this show we look at how consultants, coaches and therapists can earn authority, build trust and land great clients.

Guest Bio:

Liston is a sales coach and trainer who works with consultants to help them sell their expertise with confidence. He's also a Keynote Speaker & Podcast Host.

Quotes:

“What are the conditions that come up before that person knows exactly what their problem is, and how can I help them clarify it?”

“How does someone go from first having some awareness that there’s something that needs to change in a concrete way; what is on their mind and how can you help them make those decisions - that should be the thing that you’re approaching your market with.”

By slowing down, not “going in for the kill” straight away, having something for people who are at different stages of the decision process, and staying in touch on a regular basis, you will become the obvious choice when they are ready to buy.

You can connect with Liston:

www.liston.io

Get your free guide '20 Affordable Sales Funnel Tools for Your Consulting or Coaching Business' http://riskfreefunnel.com/

Subscribe on iTunes, Spotify, Stitcher and everywhere good podcasts are found.

Show highlights:

"We all need accountability in our business. It can’t be a husband and wife holding each other accountable, or a business partner. When you have someone outside that holds you to account, things get done."

"Be. Do. Have."

“People say; 'When I have more time I will be a better Dad'. You can BE a better person NOW and still HAVE your lifestyle.

You don’t need to hire an in-house marketing person or accounts team at $50-$60k a year.

You can outsource areas of your business and have an excellent marketing or accounts team at $15k each a year without the hassle.

You’ve got to have an abundance mentality. If you have the mentality that there’s lots of work out there, rather than ‘dog eats dog’, you AND your clients can benefit from that.

Connect with Manoli:

www.mmca.co.nz

Or

www.linkedin.com/in/businessadvisorynelson/

Get your free ’20 Affordable Sales Funnel Tools for Your Professional Services Business’ www.riskfreefunnel.com/

Subscribe on iTunes, Spotify Stitcher

In Episode #2 we talk with Bea Pole-Bokor about the fears and concerns small businesses have about using social media to grow

- Getting in front of the camera

- What to say?

- How does it lead to sales?

"Business owners spend great resources on looking for clients. If you could flip the switch, instead, the clients would start looking for you and your business"

"Business development IS personal development - it makes you grow".

"For clients to come and look for you, you need to be visible; you need to show up; you need to put yourself in the spotlight".

"The biggest potential for social media is that you can show up and be real."

"To differentiate yourself you need to stand out from the crowd".

"If you don't know your goals or who you're talking to, it's not going to work".

Find Bea at https://www.facebook.com/bsocialnow/

https://www.bsocial.co.nz/

Subscribe to weekly episodes by emil at www.riskfreefunnel.com

Show is now on iTunes

Or reach out to me at www.dickiebird.co.nz

Episode #1 is about how a major challenge helped me grow and ultimately, made me a better business owner.

Last year my first child was born. He is and was a beautiful, happy, healthy boy. It should have been the happiest year of my life.

Instead, it was one of the hardest.

My partner got diagnosed with a cancerous tumour in her mouth and we had to get treatment. I ended up burning out. I thought I’d never work in consulting again.

Most business owners and entrepreneurs can relate to the roller coaster ride that often characterises a path to leadership and success.

I’m sharing this story in episode 1 because I it made me a better business owner and Father and I believe it can help others.

In this episode I share three specific things I learned and what we'll be up to in future episodes.

I hope you will join me.

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Dickiebird Consulting: www.dickiebird.co.nz