Soap Box isn’t the regular, weekly show we do at Risky.Biz, if you’re looking for that, just scroll one podcast back in your feed or on the Risky Business website.

Soap Box is a fully sponsored podcast series we do where vendors pay to come on and talk about research they’ve done, products they’ve launched, whatever.

This edition of Soap Box is a particularly good one. Ryan Kalember is EVP of cybersecurity strategy at Proofpoint and he’s our guest in this edition. Ryan was on the show a little while back talking about the concept of VAPs – very attacked people. In this interview he’s going to expand on that.

It’s one thing to know that some of your key people are being attacked, but let’s take it one step further. Of those people, who among them is most likely to actually do something like click an untrusted link? What do we know about those users that can tell us how at-risk they are, based on how frequently they’re attacked, and also how likely they are to engage with phishing attempts or dodgy attachments? And if they ARE a risky user, what can you do about that? Measuring risk is only useful if you can do something about it.