The Soap Box podcast series is a wholly sponsored podcast series we do here at Risky.Biz – vendors pay to participate. This soap box edition is brought to you by Trend Micro.

And in this edition we’re speaking with Dustin Childs who works for the Zero Day Initiative. ZDI is the entity responsible for the pwn2own competition. But not just that – they’ve been buying bugs since before it was cool. Everything from enterprise software, to linux bugs.. whatever. You find it, they’ll buy it.

Trend Micro actually owns the ZDI, and there’s a story right there in how that came to pass… but you know what? Trend seems to really be behind the ZDI program.

As you’ll hear, the original idea behind ZDI when it was a TippingPoint thing was so they could write IDS signatures for vulnerabilities that ZDI unearthed. We know today that spinning up sigs for bugs you’re paying for isn’t really a winning strategy for picking up 0day attempts against your computers, so, the question becomes, what do you do with a program like ZDI when you’re Trend Micro?

As it turns out, you do two things with it – there’s the marketing side, but there’s also the constant stream of exploit submissions that come in handy when you’re making endpoint security software.

We’ll also be hearing from Eric Skinner in this podcast – he’s Trend’s VP of Solution Marketing at Trend. Trend is pushing a major release of its endpoint security software and he’s along to spruik that a bit, as well as chiming in on some of the ZDI stuff.