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Rita Denny applies an anthropological framework to consumer behavior across the globe, calling on linguistic, semiotic and symbolic traditions for interpreting attitudes, perceptions and practices.

Rita’s work has supported strategic development of products, services and brands as well as communications strategies for Fortune Global 500 companies, government agencies and public institutions. Most recently, she is the executive director of EPIC. Rita holds a Ph.D. in Anthropology from University of Chicago. With Patricia Sunderland she is the author of Doing Anthropology in Consumer Research and editor of Handbook of Anthropology in Business. She is a dedicated Lake Michigan swimmer.

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