Natasha Baihly, this week's podcast guest, is the President of River & Trail Outfitters, an outdoor adventure sports company in Knoxville, Maryland. As a marketer of an action-packed recreation business, Natasha knows the importance photos and videos play into her marketing strategy and on her website.

With her newly-revamped website launching just this summer, Natasha reveals how she uses videos to create guest understanding and emotional appeals to her audience, and how these videos and photos can be used effectively on multiple digital platforms like Facebook and programmatic ad buys.

Resources: River & Trail Outfitters website

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