Coffee with Samso Episode 157 is with Julian Ford, CEO of Riversgold Limited (ASX: RGL).   The lithium sector has been red hot the last two years and all evidence are pointing to another long bull run. The narrative of the supply shortage of lithium is gathering pace and even I am on the band wagon now.   One of the most important point that readers need to understand is that lithium in an economic deposit is not easy to locate. In my opinion, in the immediate short to medium term, two things will happen. First is that the price of lithium goes significantly higher. The second is that the demand and the pricing will drive more exploration for lithium. The need to find more will be a driver for more exploration activities in Western Australia and Australia.   Canada and the United States will see more activity as well, but I sense that the activity here in Australia will be the major player. Hence, the need for investors to understand how this will happen and what the on coming results mean is critical.   Check out the previous Coffee with Samso on Lithium:   Red Dirt Metals Limited (ASX:RDT) - A Lithium Gem within a Gold Mine. Pan Asia Metals Limited (ASX: PAM) - An Economical Lithium Story in Thailand. Critical Resources Limited (ASX: CRR) has both critical metals - Lithium and Zinc. Is Mining Zinnwaldite an Overlooked Lithium Source? Pan Asia Metals Limited (ASX: PAM) banks on a Lithium Project with a Low Cost Structure Strategy   In this episode of Coffee with Samso, I have Julian Ford sharing with us his take on the industry. I wanted Julian to give us a good understanding of what the companies are doing, how they are doing it and what the results mean in the scheme of finding the motherlode or the Holy Grail.