Rivkie Telsner, CEO of All Things Israel, is among the thousands of Israeli civilians volunteering as a means to contribute to the war effort. We hear firsthand about her own experiences on the ground, and Rivkie shares personal anecdotes assisting displaced families, IDF soldiers, farmers and others affected by the crisis. One more spoiler: she’s baked 3,000+ cookies for soldiers inspired by the famous story of Rachel from Ofakim.