RJI Momentum

Jon Cook, Global CEO of VML and CEO of WPP Creative, talks with Randy Picht about what journalism can learn from how brands work with creators, build trust and grow their communities. They cover why treating your brand like a person makes it more relevant, how to win the attention wars, and how newsrooms can build direct relationships with audiences as AI changes how people find news.

Project C founder Liz Kelly Nelson has spent years studying the reporters who trade newsroom mastheads for their own bylines, and this year she's tackling their biggest shared problem: building a sustainable business.

Houston Chronicle editor-in-chief Kelly Ann Scott talks about her newsroom’s efforts to get comfortable with creator journalism and vertical video. You might be surprised to hear what reporting team is leading the charge.

Consultant Adriana Lacy built the STEPP framework — standards, transparency, engagement, platform native, and public service — to help newsrooms and independent creators collaborate ethically, and it's now being used across the country.

Gray Media news executive and experienced anchor/reporter Lee Zurik has seen AI’s power as an investigative tool and time-saving asset in broadcast news — when implemented responsibly.

Gavin King, founder of AI agent and bot traffic analytics platform Known Agents, says news organizations should be tracking and monetizing the bots that now make up half of all web traffic.

From the controversial frontier of AI-generated images to the importance of defending against invasive data scrapers, veteran news marketer and AI consultant Jon Accarrino talks frankly about strategies that can keep newsrooms ahead of the curve.