The RMR Podcast: Music, Cannabis, and Marketing

Welcome to episode 78 of the RMR Podcast, Mitch Pfeifer is joined by Akele Parnell of Lab 11 and ÜMI Farms. Lab 11 is a minority and veteran-owned social equity brand inspired by the creativity of contemporary urban subcultures and a nostalgia for the golden era of the industry. The brand is under the ÜMI Farms umbrella which is a vertically integrated operation in the Illinois market with a cultivation facility and retail dispensaries rolling out over the next year. Today we'll chat about Akele's history in the cannabis space, operating a craft cannabis brand in Illinois, and the power of cannabis on society.

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