Today we introduce you to San Francisco-based artist, designer, and writer, Elle Luna. After her own success as a designer for companies such as Mailbox, Uber, Medium, and IDEO, Elle completely redesigned her life and started a movement around Choosing Must. Her first book, "The Crossroads of Should and Must" just launched in April. If that wasn't enough, she is currently partnering with The Great Discontent to kick off The 100 Day Project, which asks anyone who will answer, what could you do with 100 days of making? If anyone epitomizes the concept David Kelley mentioned in our last episode about Bias to Action, it is Elle.