We are all keeping our eyes on the online audience. What will draw audiences in and keep them? Serious explorations of news, theology and denominations? Or the "fog” of spirituality (as one blog calls it). Or angel-puppies inspirational fluff? What do the metrics tell us? Religion journalists at the forefront of communicating online share their experiences. Moderated by USA TODAY’s Cathy Grossman.

Panelists:

Alana B. Elias Kornfeld, The Huffington Post

Rod Dreher, John Templeton Foundation

Eric Marrapodi, CNN.com