In the latest episode, Will talked with Brad Dean, the CEO of Discover Puerto Rico.

Discover Puerto has one key goal: to promote tourism to Puerto Rico and showcase the beautiful and unique culture and history of this island.Here are some main points Brad spoke about in this podcast episode:

• How did Discover Puerto Rico function during COVID when tourism was completely shut down;
• How are organizations like Discover Puerto Rico typically funded, and what challenges were there in 2018 back at the start of Discover Puerto Rico;
• What was the George Bailey moment for the travel and tourism industry during the pandemic;
• What makes a truly great leader and why hiring for culture is important.