In this episode, Will talked to Jason Outman, the CEO of Explore Branson, a tourism organization promoting Branson, Missouri. This town of just about 10,000 people receives 10 million visitors per year! What is the secret to this success? Listen to find out!

Jason talks about:

• How one TikTok video shot in Branson reached 10 MILION VIEWS;
• How COVID-19 completely REVOLUTIONIZED the face of tourism;
• What are the BRAND NEW expectations of the new workforce and new tourists;

Why city councils need to TRUST their tourism organizations.