Sasha Rudes and Justin Feinberg both grew up close to ocean beaches, with yearly family trips to Fire Island and Cape Cod giving them a deep-seated affinity for coastal living. It’s no surprise that they immediately felt at home the first time they came to Montauk. Now they officially call “The End” home, and their boutique and clothing brand Road To Nowhere is a dynamic testament to their love of the East End. The shop focuses on eco-friendly, sustainable clothing with elevated design details that are meant to be worn every day.

Sasha and Justin recently stopped by the studio in Southampton to talk about their journey, what inspires their designs, and much more.

Find out more about Road To Nowhere on their website, or connect with them on Instagram at @RoadToNowhere_Clothing.