Coldwell Banker CMO David Marine is back for the second episode of the "Road to Rebrand" series - giving us a behind the scenes look at all things related to the rebrand. This is an up close look at the "transparent" rebrand of one of the most storied brands in the world.
Some of what's covered in this episode:
- Leadership Summit Wrap Up
- A story about The Avengers and "sticking the landing"
- "Story Behind the Star" Mini-Documentary
- More details about the Rebrand to be aware of:
- Your logos
- On deck for the remainder of 2019
- The big consumer push in 2020
- New exciting rebrand assets available right now! Like the CB Look Book and Rebrand Playbook
- Favorite responses from outside the Brand
- Wrap