Coldwell Banker CMO David Marine is back for the third episode of the "Road to the Rebrand" series - but this time with special guest Jane Harrison Fisher! Jane Harrison is the COO of Coldwell Banker Caine, the first Coldwell Banker company to do a company-wide rebrand! They have a conversation about her experience going through the rebrand - sharing some tips, tricks and best practices she gleaned from going through the rebrand process. A bit about what they speak about:

Selecting a team

Hurdles they had to overcome

Comms strategy for their agents

How they focused on community engagement

Social and physical rebrand

Launch events

Advice for those rebranding in 2020

Measuring success