Every business is based on an idea; a guiding principle and a vision for what the world should be. Business leaders set out for an idea that attracts customers and fuels growth, but very often they don’t go far enough in fleshing out their idea. 

We can easily end up with a magic umbrella, a general and ultimately meaningless idea that doesn’t cut through the noise in any way. 

What does cut through the noise, attract attention and generate demand for your service is a Clear and Compelling idea, something that instantly sparks interest when it’s communicated to the right group of people.  

How do you know when you have that kind of idea and when you don’t? In this episode, I share the earmarks of a Clear and Compelling idea, and the impact it has on your business.