In the world of coaching, consulting, and speaking, attracting attention and building an audience isn’t enough to build a simple profitable business. The true deciding factor is our ability to create demand and drive sales. 

Without influence, people might pay attention to us but they don’t give their trust and they won’t take action. The goal is to become known to the right group of people; we don’t need to be famous everywhere to make a big impact. 

What are the 3 stages of building influence and how do we build on each to create demand for what we do? In this episode, we talk about how to gain influence within the MicroFamous strategy.