Building a New Media Machine in our businesses is critical to generating real enduring influence and demand for what we do. While there are thousands of ways to reach people online, nothing introduces us as an authority as much as getting featured podcast interviews. 

A strategy built around being a guest on podcasts is massively beneficial on multiple levels, including putting us in front of new people consistently and systematically; and connecting with enthusiastic like-minded listeners. 

Why should we consider the time investment of podcast interviews, even when we’re still in the process of building our businesses? What are the other strategic benefits of podcast interviews? On this episode, I share the simple first step we can take to building our own New Media Machines.