Every business owner kicks off the new year strategizing growth. Very few businesses have a strategy that survives execution year-long.

Most plans fall apart when people, process, and capacity don’t line up.

This is a live conversation with the Iris leadership team about how to plan for growth in a way that’s actually sustainable, not just ambitious.

We’ll talk through how we think about:

• Setting goals that are realistic

• Putting the right people and processes in place before growth

• Getting teams aligned so plans don’t live in one person’s head

• Keeping communication clear between operations and marketing

• Being strategic with plans without overloading teams or driving burnout

We’ll ground the conversation in real scenarios we’ve seen, how we’d approach them, and how to tell whether something is actually working.

If you’re looking ahead to 2026 and want perspective you can apply to your own business, this conversation is for you.