In this episode of Wisdom Uploaded, your hosts from Digital Time Savers unpack the question every marketer asks in 2025: What’s a good ROAS right now?

They explain how Return on Ad Spend (ROAS) works in today’s competitive landscape, what benchmarks to aim for, and why the right ROAS depends on your industry, margins, and customer lifetime value. You’ll also learn how to improve ROAS with better creative, smarter funnels, and data-driven decisions.

Here’s what we cover:

* What “good” ROAS really means in 2025

* Why chasing 5x ROAS isn’t always realistic (or smart)

* How product margins and LTV reshape your targets

* Platform breakdown: Google, Meta, TikTok, YouTube

* Simple changes that can double your ROAS

* When low ROAS campaigns are actually strategic

Whether you’re managing ads for clients or running your own campaigns, this episode gives you the clarity to make smarter, more profitable decisions.

🎧 Tune in and learn how to stop guessing, start tracking, and finally know if your ads are working.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wisdomuploaded.substack.com