Advantages (& pitfalls) of serialized shows, leveraging Apple Podcasts “Channels”, SEO opportunities, standing out by aiming narrow, and the power of a well-defined Jobs to be Done. 

In this episode of Podcast Marketing Trends Explained, we roast History of the Germans podcast's packaging.

We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

📊 What did you think of this episode? Click to cast your vote:
🤩 Nailed It!
🙂 Solid
🥱 Meh
😒 Do better

Topics Covered

00:00 Intro
00:46 First impressions of History of the Germans 
01:04 Episodic vs. serial podcasts pros & cons 
02:18 Exploring Apple Podcast channels 
05:59 Cover art and first impressions 
07:58 The power of a well-defined Job to be Done 
11:32 Title and description breakdown 
14:36 Dissecting the episode titles 
17:02 A major pitfall of long-running serialized shows (and how to fix it) 
22:48 A big opportunity to stand out in any niche 
25:48 Leveraging SEO and website optimization 
36:03 Final critiques and suggestions 

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resource

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Mark Manson

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