Compelling show concepts, making boring topics fascinating, highlighting host credibility, designing for your desired audience, and more.

In this episode of Podcast Marketing Trends Explained, we roast Meredith Brasher's podcast, Insurance vs History.

We break down what's working, what's not, and what you can learn to improve your podcast cover art, title, show description, SEO, and episode titles to improve your podcast discoverability and get more listeners.

From the importance of first impressions to captivating your listeners with thoughtfully curated descriptions, find out how a few small tweaks can help your audience feel more connected to you as a host and boost your marketing efforts.

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Topics Covered

00:00 Intro 
01:08 First impressions: cover art & title 
04:06 Why is this boring topic so intriguing? 
05:06 How the description can better draw listeners in 
14:18 Using Anchors & Associations to help listeners understand your show 
18:10 Using the author tag to reinforce host credibility 
24:25 Why your background as a host matters & how to leverage it 
25:33 Unpacking the simple but enticing episode titles & why they work 
29:10 Using teaser or trailer episodes to give people a taste of your show 
30:05 How this show could leverage custom episode art 
34:19 How we would market a story-driven show to increase listenership 
40:30 Real-time cover art experiments

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources
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Justin's cover art mock ups

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