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ROB BURNET - Power of Media to Influence Youth Behaviour - S01 EP14
When you think about a Comic Book, we bet that you don't associate reduction in teen pregnancies, increase in use of contraception or increase in youth income with it. This episode will shift your perspective.
In this episode we celebrate Rob Burnet. Rob Burnet is the founder and CEO of Shujaaz Inc, a double Emmy Award winning network of social ventures that inspire, entertain, and mobilise 7.5 million 15-24-year-olds across East Africa. Shujaaz Inc’s team of young East African researchers, creatives, strategists and producers runs its three social ventures; Shujaaz – East Africa’s biggest youth brand; Hustla MBA – a digital learning community; and a new digital networking venture, set to launch later this year.
Before setting up Shujaaz Inc in 2009, Rob spent seven years as The Ford Foundation’s Programme Officer for Media Arts and Culture, based in Nairobi. Rob has previously held the post of Visiting Research Fellow at the University of Reading and has worked in large scale public interest TV production for East Africa. Rob is also founder of Nairobi’s contemporary art studio, The Kuona Trust.
In this episode we talk about how media, comic books and a deep understanding of youth has helped Shujaaz Inc become one of the largest youth brands in East Africa. We speak about how entertainment and media can be used to influence very important behaviours. A very insightful and eye opening conversation.
Note - This conversation was recorded over zoom. If you are interested in launching a podcast and need consulting or post production support, write to [email protected]
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By Venil Ali
5
22 ratings
When you think about a Comic Book, we bet that you don't associate reduction in teen pregnancies, increase in use of contraception or increase in youth income with it. This episode will shift your perspective.
In this episode we celebrate Rob Burnet. Rob Burnet is the founder and CEO of Shujaaz Inc, a double Emmy Award winning network of social ventures that inspire, entertain, and mobilise 7.5 million 15-24-year-olds across East Africa. Shujaaz Inc’s team of young East African researchers, creatives, strategists and producers runs its three social ventures; Shujaaz – East Africa’s biggest youth brand; Hustla MBA – a digital learning community; and a new digital networking venture, set to launch later this year.
Before setting up Shujaaz Inc in 2009, Rob spent seven years as The Ford Foundation’s Programme Officer for Media Arts and Culture, based in Nairobi. Rob has previously held the post of Visiting Research Fellow at the University of Reading and has worked in large scale public interest TV production for East Africa. Rob is also founder of Nairobi’s contemporary art studio, The Kuona Trust.
In this episode we talk about how media, comic books and a deep understanding of youth has helped Shujaaz Inc become one of the largest youth brands in East Africa. We speak about how entertainment and media can be used to influence very important behaviours. A very insightful and eye opening conversation.
Note - This conversation was recorded over zoom. If you are interested in launching a podcast and need consulting or post production support, write to [email protected]