In this episode of That Engineering Chat EDS takeover, Nicole chats to Rob Dando, co-founder of FINALLY Agency. Nicole speaks with Rob ahead of his talk at EDS which is about using LinkedIn to generate leads and sales. Rob explains that you need to be creating consistent content and ensure you understand that LinkedIn is still a social platform like Facebook. Rob identifies that LinkedIn is very important for the B2B market and is the number one place for engineering and manufacturing. Nicole and Rob speak about the importance of growing your personal brand and talking about personal experiences as a way to build rapport and trust. Rob shares how the agency came about and also the reasoning behind the name FINALLY. Rob also shares his reasons for enjoying working in the engineering and manufacturing sectors.

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