On creating something from nothing: "Be an architect! When I started any of these I hadn't done it before, but you understand the end game and can then track back through the fundamental principles to get it done." Rob Dyrdek founder of Dyrdek Machine and well-known MTV personality is interviewed by David Cogan founder and managing partner of Eliances and host of the Eliances Heroes show broadcast on am and fm channels and syndicated online. www.dyrdekmachine.com www.eliances.com