Rob Gerard, founder of the Tequila Collective (@the_tequilacollective), joins CREATOR: The Podcast to discuss building a multi-faceted tequila business from a pandemic hobby. Host Ross Borden explores Rob's journey from LA real estate agent to tequila scholar, diving into the hidden world of tequila additives, the difference between highland and valley agave, and why expensive doesn't always mean better. Rob offers behind-the-scenes insights about taking strangers on distillery tours in Mexico, plus he reveals how brands struggle to communicate with creators, leading him to launch a successful marketing agency. Whether you're an aspiring content creator or simply interested in understanding what makes great tequila, this conversation delivers valuable perspective on turning authentic passion into sustainable business success.

To learn more about CREATOR: The Podcast, visit creatorthepodcast.com

00:00 - Introduction to Rob Gerard

01:30 - From Real Estate to Tequila Content Creation

03:19 - Going Viral and Building an Audience

06:15 - Understanding Tequila Additives and Quality

09:29 - Becoming a Tequila Scholar (Not Expert)

12:38 - Traveling to Mexico and Distillery Visits

13:45 - Starting Tequila Tours and Travel Experiences

18:30 - Building the Tequila Collective Business Empire

21:56 - Revenue Streams: What Actually Pays the Bills

24:47 - Tasting Session: Fortaleza and Tapatio

35:42 - Wrap Up and Final Thoughts