Ten years ago, Rob Halliday-Stein wanted to buy some gold online. But it proved harder than he expected, with few websites offering a straightforward service and transparent pricing.

 

So, using his background in e-commerce and a contact in Birmingham’s Jewellery Quarter, he set up his own website selling gold directly to customers. 

 

Bullion By Post is now the UK’s leading online bullion retailer with annual sales of £125 million. 

 

Rob has also set up an online jewellery business targetted at men buying gifts and established the immersive technology company, Holosphere. 

 

I met Rob at Bullion by Post’s offices in Birmingham. 

 

We discussed gold’s enduring appeal, why fear and uncertainty are good for business and how he ensures the gold doesn’t get lost in the post.

 

Behind The Balance Sheet is a business podcast, presented by Julie-Anna Needham. Each episode features an interview with a founder or leader. We hear about their business, discover what inspires them and find out what keeps them awake at night.