Rob Hirschfeld is the founder and CEO at RackN, an Austin-based startup which makes software to automate data centers and managing servers well.

Hirschfeld has 15 years of experience in the cloud and infrastructure industry. He has served four terms on the OpenStack Foundation Board and previously worked as an executive at Dell. He’s also a serial entrepreneur.

Hirschfeld founded RackN in October of 2014, the company has received some angel investment, earns money and is currently raising money.

He founded ProTier in 1999, which Surgient founded in 2004. He also founded Zehicle and has worked for several other technology companies and startups.

RackN graduated from the TechRanch Venture Forth program led by Kevin Koym. That helped the company launch, Hirschfeld said. Today, the company is active in the meetup scene and Capital Factory, he said. Andrea Kalmans with Lontra Ventures, is an advisor to the company too, he said.