In this episode of Dig This, Warren sits down with entrepreneur Rob Jones.

Rob shares his journey from growing up in Northwich to moving to Guernsey, helping to establish Aztec Group, and later following a lifelong passion for sport by creating Aztec Soccer and supporting the development of Victoria Park.

This is a conversation about taking risks, learning from failure, and finding purpose beyond profit.

In this episode:
Rob’s early years and lessons in hard work
The leap of faith that started Aztec
Building culture and dealing with imposter syndrome
Turning success into community investment
Why football means more than just the game

If you enjoy stories about leadership, purpose, and people who make a difference where they live — this is for you.