Rob Lawrence is the Founder of Good Engine.xyz which is a first-of-its-kind, generative offer comparison engine built round a 🤖 that reads T&C’s — all designed to help players make a good choice. Rob is one of the OG’s in the marketing space - his mind when thinking up ideas for digital campaigns is second to none He came up with the modern reality TV mechanic in short the man with incredible ideas (who has executed on them) 

🛠️ Building Goodengine, to bring fairness to gambling

🧠 The most incredible mind I have had the pleasure of interviewing 

My top 5 takeaways from diving into his mind 👇

1. Rob On Not Having Lofty Ambitions As A Kid.

I never had a pattern to things

I just went and did whatever took my fancy

2. Rob On Gambling User Experience

It's terribly poorly thought through from a UX POV

The job of gambling websites is to get you in and keep you there.

Nobody shares any data

3. Rob On GPT 4o

What they’re doing now used to be called RPI

And that AIAgent Demo they showed last week

I saw that 25 years ago at IBM

4. On Building Something People Want

We’ve built something that means people can find what they want.

And it works unbelievably well.

If you allow people to find what they want, it will be easy.

Then they’ll use it

5. On Giving Brands Ideas They Want

The good choice is simple

Certain marketplaces don’t think like that

And well they aren’t incentivised too.