The Idea: Social media flipped celebrity economics, but attention is not the same as influence.

The Person: Rob Lowe, actor, producer, author, grew from teen idol to enterprise-of-one with staying power.

The Opportunities: Brant and Rob break down how brands should vet celebrity partnerships, why the cult of personality rarely moves P&L, and how real influence is built on product, consistency, and trust, not follower counts. Presented by Channelchek, the investor portal for emerging growth companies.