In this episode of Before We Get Started, host Simon Gould welcomes Rob Marston from Live Commerce Australia for a dynamic discussion that traverses personal and professional realms. Rob shares his journey from humble beginnings as a butcher’s son to a successful career in technology and marketing, highlighting key milestones, including his early work with Monster and Google.

The conversation delves into the pressing issue of men’s mental health, emphasizing the importance of vulnerability and connection in a society where men often feel pressured to maintain a façade of strength. Rob discusses his involvement in various men’s groups, including W Now, which provides a safe space for men to share their experiences and challenges without judgment.

They also explore the transformative potential of live commerce, particularly in light of its explosive growth in markets like China. Rob outlines how this interactive shopping experience engages consumers in new ways, leveraging social proof and FOMO (fear of missing out) to drive sales. The episode culminates in a call to action for listeners to embrace authenticity and connection, whether through mental health initiatives or by engaging with new commerce trends.