Rob McInerney, CEO of the International Road Assessment Programme (iRAP), joins the ITE Talks Transportation podcast to talk about global roadway safety through the Safe System Approach, Vision Zero, and how those integrate into the United Nations Decade of Action for Road Safety 2021-2030. He also highlights rural roadway safety, where a large portion of global fatalities are concentrated in run-off-the-road crashes, and discusses mobilizing positive change by designing roads for outcomes, versus standards, to bring deaths and serious injuries down to zero.