<p>In larger organisations, it can be difficult to ensure that meaningful audience data is available to all of the people who might be able to benefit from using it. In this talk I'll share how we built our own analytics service to unlock audience data for our content creators at the BBC.</p>

In larger organisations, it can be difficult to ensure that meaningful audience data is available to all of the people who might be able to benefit from using it. In this talk I'll share how we built our own analytics service to unlock audience data for our content creators at the BBC.

Rob Millard - How we got 2,000 journalists to start using audience data

BrightonSEO started out, like many a fine idea, as conversation in a pub. 

In just a few short years BrightonSEO has become one of the most popular and respected natural search conferences in the UK. Our April event had room for 1700 people, the tickets sold out in less than 60 seconds.

We've got 3500 coming in September and this podcast gives you a taste of what's the event is like.

Business

BrightonSEO started out, like many a fine idea, as conversation in a pub. In just a few short years BrightonSEO has become one of the most popular and respected natural search conferences in the UK. Our April event had room for 1700 people, the tickets sold out in less than 60 seconds. We've got 3500 coming in September and this podcast gives you a taste of what's the event is like.

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Rob Millard - How we got 2,000 journalists to start using audience data

Rob Millard - How we got 2,000 journalists to start using audience data