Craig advocates you will encounter a Rob Parson at some point in your career. The question posed today is to promote or not, a person with remarkable abilities to deliver noteworthy revenues, who has scant regard for culture.
What would you do?

Craig advocates you will encounter a Rob Parson at some point in your career. The question posed today is to promote or not, a person with remarkable abilities to deliver noteworthy revenues, who has scant regard for culture. What would you do?

Rob Parson | TBS ThinkPiece by Craig Lonnee

DDB Group Philippines, a leading integrated marketing communication group, started in June 2020 the TBS ON program, which is the new normal version of The Bernbach School, our exclusive learning hub run by our Chief Development Officer Craig Lonnee. TBS ON consists of think pieces that aim to inculcate fundamental management and leadership principles while encouraging us all to strive towards being even better and inspiring managers. This channel contains the audio versions of these valuable think pieces for a larger audience to enjoy.

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Rob Parson | TBS ThinkPiece by Craig Lonnee

Rob Parson | TBS ThinkPiece by Craig Lonnee