There are calls for people to think about about how we can improve our food and beverage sector for tourists.
Tourism and food and beverage exports accounted for just over 60 percent of all export earnings last year.
However, an ANZ report shows our food and beverage experience ranks the second lowest when it comes to visitor satisfaction.
ANZ head of food and beverage Rob Simcic told Mike Hosking the issues have been brewing for a while.
"It's worthwhile pointing out most visitors are still very satisfied with the experience, but there's more we can be doing."
LISTEN ABOVE AS ROB SIMCIC SPEAKS TO MIKE HOSK