As podcasts become more ubiquitous, more popular and more competitive, how we market them has also had to shift. Why is it actually a good thing that podcasts are now widely available on multiple audio platforms likes Spotify and Google? Should niche podcasters care about the iTunes rankings? Why is it impossible to grow the listenership of your podcast without the help of your audience? How can we set our shows up in a way that helps our audience promote us to their circles?