34: Robb Eng on How to Grow Your Startup with Partnerships

Today, on the Early-Stage Founder Show, I’m talking with , the Senior Marketing Manager at where he is responsible for driving new acquisition growth via podcast partnerships, digital sponsorships and affiliates. Robb and his team have used these channels to drive impressive growth for Freshbooks and in this interview, he shares how you can do the same in your startup. It seems like I’m constantly hearing how great sponsorships and affiliate programs can be for a startup, but if you ask anybody that actually has had success with those channels, you know it isn’t as easy as people make it seem. Luckily for us, Robb breaks everything down for us from how they find potential partners, to the specific ads they run, to how he and his team manage all of these relationships. If you’re interested in pursuing partnerships for your startup but aren’t sure how to get started, this is the episode for you.