Robbie Kellman Baxter is creator of the popular business concept "membership economy", strategy consultant, and a best-selling author. In this episode she shares her thoughts on rethinking the marketing funnel, superusers, and how the membership economy impacts B2B marketers today. 

Find out more on The Membership Economy: http://peninsulastrategies.com/the-membership-economy/wp/

Robbie Kellman Baxter is creator of the popular business concept "membership economy", strategy consultant, and a best-selling author. In this episode she shares her thoughts on rethinking the marketing funnel, superusers, and how the membership economy impacts B2B marketers today. Find out more on The Membership Economy: http://peninsulastrategies.com/the-membership-economy/wp/

Robbie Kellman Baxter: Achieving Lifetime Customer Value

B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as TA's Demand Gen Director, Mike Pastore, sits down with entrepreneurs, CEOs, and B2B marketing thought leaders to to understand their challenges and talk about what's working for their organization.

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Robbie Kellman Baxter: Achieving Lifetime Customer Value

Robbie Kellman Baxter: Achieving Lifetime Customer Value