Robbie Kellman Baxter is the author of The Membership Economy and The Forever Transaction. She hosts the podcast Subscription Stories. Robbie has been focused on subscription and membership models for the past twenty years and talks to Spark Plug this week about the future of subscription and loyalty programs in retail. Thanks for listening to Spark Plug -- find all our episodes at Sparkplug.audioSpark Plug is brought to you by SnowShoe.io, the leading provider of SparkLoyalty -- the le...