Prior to the 3G Productions acquisition of Main Light South in 2025, which now operates as 3G Nashville supporting its East coast operations, we sat with 3G CEO Keith Conrad to chat about how he first got started in the live production industry and how he has taken the helm of one of the most dynamic live event production providers in North America. We also dive into the nuances of leading a team and what it takes to be an effective leader in today's fast-paced production world, while having a laugh at the humbling effects of being a "girl-dad". Check it out!