For only the fourth time in history, Joe and Robert record a live episode face-to-face. Creator Economy Expo (CEX) 2023 brought content creators from all over the world together between May 1st and 3rd. The boys do a complete roundup of the latest creator economy research, as well as an overview of the keynotes at CEX, all inside the Evergreen Podcast Networks studio at CEX. This week's links: 2023 Creator Economy Research from The Tilt Creator Economy Expo ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.  Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Robert and Joe Live from CEX: Creator Economy Expo (374)

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

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It was another crazy week in AI news. On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers? If that wasn't enough, TikTok is upgrading its algorithm with AI. Thank you (not so much). And is the beef between Kendrick and Drake real? We think it's marketing. Hits and misses include John Mulaney's new show and Prof G's podcast strategy. Rants and raves include OEF's 100 Holes of Golf model and more on MarTech cuts. This week's links: OpenAI Releases Omni TikTok Is Testing AI in Algo The Drake/Kendrick Beef John Mulaney's New Show Prof G Markets Podcast OEF's 100 Holes of Golf MarTech Spending Falls This week's sponsors: Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.  ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.  Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.  Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.  Subscribe to Robert Rose's newsletter at Experience Advisors.  

It's Raining AI (428)

In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working. More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big content creators? And Hollywood continues to lack standards with AI. Is it simply too late? Hits and misses include CEX and Joe Biden. Rants and raves include Instagram and Meta. This week's links: TikTok Sues the US Government MrBeast and Logal Paul Lead Creator Movement Hollywood and AI 2024 Marketing Technology Landscape Meta to Provide Advertisers with Auto Images Instagram on Algo Change   This week's sponsors: Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.  ------- StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount.   ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.  Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.  Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.  Subscribe to Robert Rose's newsletter at Experience Advisors.

TikTok Sues US Government (427)

Joe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA. In the news, Instagram launches a new program that will highlight new content creators. They make it sound amazing. The problem is that this will hurt full-time content creators and content marketers. Hits this week include Adidas and Phish (at the Sphere). Rants and raves include the trouble with books and third-party cookies. This week's links: Instagram and Twitch Roll Out New Algos Amazon's Killer Quarterly Numbers Adidas to Overinvest in Marketing Phish at the Sphere No One Buys Books Yes, People Still Buy Books Google's Cookie Delay This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------  Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*  Hurry! Sign up by May 31st, 2024.   Offer is only available for new DivvyHQ and Lytho customers.  You must schedule a call/demo using this form by May 31, 2024.  You must activate your account by June 28, 2024.   The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.  ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.  Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.  Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.  Subscribe to Robert Rose's newsletter at Experience Advisors.

Instagram's Dirty Little Secret (426)

In a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now? META's quarterly results were outstanding...and then the stock dropped 20 percent. What happened? Taylor Swift does her own deal with TikTok, making the executive team at UMG furious. Is this something for creators and marketers to follow? Hits and misses include Cedar Point and Google. Rants and raves include a big rant against Telsa marketing and an important reminder social media from Jay Clouse. This week's links: Biden Signs Bill Against TikTok TikTok's Creator Economy Stares Into the Abyss META Announces Earnings...Stock Sinks Taylor Swift Goes Direct with TikTok Google Fires Protesters Cedar Point's Content Creators Tesla's No Marketing Move Jay Clouse on Social Media This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------  Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*  Hurry! Sign up by May 31st, 2024.   Offer is only available for new DivvyHQ and Lytho customers.  You must schedule a call/demo using this form by May 31, 2024.  You must activate your account by June 28, 2024.   The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.  ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.  Catch and subscribe to our NEW show on YouTube.  Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.  Subscribe to Robert Rose's newsletter at Experience Advisors.

TikTok Is Banned! What Happens Now? (425)

John Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead? Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to... The VC market for creator startups is up the the first time in multiple quarters, while a group of TikTok influencers send a nasty gram to Joe Biden. Hits and misses include Dove and AI and Caitlin Clark on SNL. Rants and raves include gaming Spotify and the Chief Marketing Officer tenure. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Google Won't Pay for News John Deere Hunts for Chief Tractor Officer Creator Startups and VCs TikTok Influencers Send Letter to Joe Biden Dove and AI SNL and Caitlin Clark CMO Tenures Spotify and SEO This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------  Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*  Hurry! Sign up by May 31st, 2024.   Offer is only available for new DivvyHQ and Lytho customers.  You must schedule a call/demo using this form by May 31, 2024.  You must activate your account by June 28, 2024.   The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.  ------- StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount.   ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.  Catch and subscribe to our NEW show on YouTube.  Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.  Subscribe to Robert Rose's newsletter at Experience Advisors.

Robert and Joe Live from CEX: Creator Economy Expo (374)

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