Never Been Promoted Podcast with Thomas Helfrich

Robert Brill, founder of Brill Media, joins the podcast to demystify the complexities of digital advertising, sharing practical insights and proven strategies for businesses to maximize their marketing ROI. Robert discusses the importance of targeted messaging, efficient ad buying, and leveraging data for informed decision-making.

About Robert Brill:

Robert Brill is the founder and CEO of Brill Media, a digital advertising agency specializing in advanced media buying strategies. With over 20 years of experience in advertising, Robert has helped businesses—from startups to enterprises—optimize their campaigns to achieve measurable results and drive growth.

In this episode, Thomas and Robert discuss:

• The Sprint Test Framework for Marketing Success
  Robert introduces his two-week sprint testing process, designed to eliminate guesswork in advertising. This framework identifies the most effective messaging by testing 30 problem statements, solution statements, and images, ultimately reducing lead costs and increasing revenue.
• The Role of SEO and Ads in Business Growth
  Robert explains the importance of SEO as a foundational marketing tool for small businesses and discusses when and how to use paid ads effectively. He highlights the distinction between bottom-of-funnel SEO content and high-impact landing pages for specific campaigns.
• Leveraging Data for Better Decisions
  Robert emphasizes the power of data in optimizing ad performance, from analyzing customer responses to validating landing pages. He shares success stories of reducing ad costs and improving profitability by focusing on data-driven strategies.

Key Takeaways:

• Start Small, Think Big
  For businesses with limited budgets, focusing on SEO and targeted messaging can provide long-term value without excessive ad spending.
• Test Before Scaling
  Robert’s sprint testing process ensures that businesses identify the most effective advertising strategies before committing significant resources.
• Data is the Key to Growth
  By leveraging tools like Moz, Ahrefs, and Semrush, businesses can optimize their SEO and ad campaigns to attract higher-quality leads and achieve better ROI.

"The key to great advertising is simple: stop guessing and start testing." — Robert Brill

CONNECT WITH ROBERT BRILL:

Website: https://www.brillmedia.co/
LinkedIn: https://www.linkedin.com/in/robertbrill/
Email: [email protected]

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]

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