Robert Gottlieb is a Henry R. Luce Professor of Urban and Environmental Policy and Director of the Urban and Environmental Policy Institute at Occidental College in Los Angeles. He is a writer, educator, and activist who has been described as a "pioneer in redefining environmentalism, turning ideas into action, and forging coalitions in the often murky atmosphere of Los Angeles". The author of "Reinventing Los Angeles", he believes that LA can become a more livable and sustainable city.