Robert and I have been working together awhile now, but I remember back when we first met and he was an eager new writer looking for an opportunity. By the time I saw his work, he was already pretty damn good… and in this episode he shares his journey to becoming one of my go-to writers. This one’s for every creative person out there wondering if they’re good enough (spoiler alert: I already know you are).

Can’t-Miss Moments From This Episode:

• What now? The unconventional personal project Robert took on to get good fast (and connect him with industry leaders)
   
• The power of putting yourself out there: how cranking up the volume on his writing production got him called out (in the best possible way) by someone who’d ultimately end up hiring him
   
• The fine line between constructive and soul-crushing criticism, and how to tell the difference between feedback you can ignore and feedback that helps you get better 
   
• What to do when the ideas just ain’t comin’ (or how I sit my ass in a chair to create, even when I don’t feel like it… plus my “rest day” strategy that helps jumpstart the creativity)
   
• Naked babies, Mardi Gras beads, and polishing off an entire cake… a protracted rant with tips on finding your muse when she’s flown out the window

If you’ve ever been in a creative rut, or if you’re wondering if your work is any good, you’re gonna want to listen to this one ASAP. 

Robert’s Bio:

Robert Lucas is a copywriter who helps businesses earn more money from their email lists. He once wrote 29 sales pages in 29 days. And if you're looking for a fun fact, here it is: 

He was once hit by a cop car while riding a bicycle... and then sent a $791.08 bill for the damages that he had done to the car when it hit him. (In fairness, he WAS running a red light. And he DID admit that while bleeding on the asphalt. But it still seems a little unfair, right? RIGHT?)

Resources and links mentioned:

• Robert’s website
• Justin Blackman’s 100 headlines in 100 days project
• Chris Orzechowski’s website
• Mrs. Colorberry (the geode artist)

Come kick ass with me:

• Permission to Kick Ass website
• Angie’s Facebook Page
• Angie on Insta
• Angie on YouTube

Support the show

Let's collab:

• Book a chat
• Work with Angie
• Get the PTKA book

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• Angie’s FB Page
• Angie on IG
• Angie on YT

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